Co-Founder & Creative Director

Yvette Pretorius

Yvette Pretorius is the Co-Founder and Creative Director of Creative Media Agency, a Johannesburg-based digital marketing firm she built alongside her husband Eugene in 2006. With over 20 years of hands-on experience helping South African service businesses grow their digital footprint, Yvette leads the agency's brand strategy, SMART website design, and client onboarding divisions. Her faith-driven, family-first approach has shaped CMA into one of Gauteng's most trusted digital ecosystem providers, with 87+ client projects delivered across 20+ industries. Yvette is passionate about helping South African service businesses — from contractors to accountants — look as professional online as they are in person.

Areas of expertise

Yvette's approach

Yvette believes a website should do more than look good — it should actively generate enquiries while you focus on delivering excellent work. Her approach combines clear, trust-building messaging with conversion-focused design, so every South African service business she works with presents a digital footprint that matches the quality of the work they do in person. She takes the time to understand each client's industry, ideal client, and competitive position before a single page is designed.

What Yvette writes about

On the CMA blog, Yvette writes about marketing strategy, building online authority, and the practical steps South African service businesses can take to turn a passive website into a lead-generation engine. Her articles focus on consistency over volume, trust-building, and the SMART Content framework that positions service providers as the go-to expert in their niche.