Faith · Family · Results — Since 2006
Built on purpose.
Driven by faith.
We're not your typical Johannesburg digital marketing agency. We're a family-built, faith-driven team that has spent nearly two decades helping South African service businesses build SMART digital ecosystems that generate real, sustainable revenue.
Yvette & Eugene Pretorius — Co-Founders, Creative Media Agency
The CMA Difference
Moving from Chaos to Clarity
We started in 2006 as a Legal, Accounting and IT Consulting firm — and over nearly two decades we've built Cloud Accounting practices, coaching brands, content businesses, and now a full-service digital marketing agency. We've been where you are. We know what it costs to run a business in South Africa without the right systems behind you.
At Creative Media Agency, we don't sell disconnected services. We design and build complete SMART digital ecosystems — where your website, CRM, email marketing, automation, and content all work together as one. The result? Less chaos, more clarity, and a digital presence that generates consistent recurring revenue for your South African service business.
Our Mission
To equip South African service businesses — from Gauteng to the Cape — with SMART digital ecosystems that simplify their marketing, build their authority, and generate consistent recurring revenue. We believe every great business deserves a digital presence that matches its potential.
Our Vision
To be the most trusted digital marketing agency for service providers in South Africa — known not just for the systems we build, but for the integrity, transparency, and genuine partnership we bring to every client relationship.
Our Journey
Nearly two decades of building South African businesses
Our story didn't start in a co-working space with a pitch deck. It started in 2006 — with two people, a conviction that their skills could help others, and a God-given drive to build something meaningful.
2006
The Beginning
Launched a Legal, Accounting & IT Consulting firm as a side hustle — juggling family life, faith, and a growing client base that believed in us before we believed in ourselves.
2018
Going All In
Transitioned into a full Cloud Accounting practice — embracing digital-first operations and building the systems thinking that would eventually define everything we do.
2020
Covid & the Pivot
When Covid shut the world down, we didn't retreat — we built. Launched our Coaching & Content Creation brand to serve South African entrepreneurs navigating the most uncertain business environment of our lifetime.
2023
Creative Media Agency
Everything converged — accounting, systems, coaching, content, and technology — into one unified vision: a SMART digital marketing agency built specifically for South African service businesses.
Today
Building What's Next
CMA, the CMART App platform, AI-powered team members, and a growing ecosystem of tools and communities — all working together to help South African service businesses simplify, scale, and sustain.
Our Core Values
The principles that drive us
Results Over Vanity
We don't chase vanity metrics — we chase outcomes. Every SMART digital ecosystem we build for South African service businesses is measured by one thing: its impact on your revenue, your pipeline, and your growth.
True Partnership
We're not a vendor you email once a month. We're an extension of your team — invested in your success, transparent about your results, and honest when something isn't working. Your business matters to us personally.
Systematic Growth
Hope is not a digital marketing strategy. We build SMART systems — documented, automated, and optimised — that generate predictable, sustainable growth for South African service businesses month after month.
Faith-Driven Integrity
Our faith isn't a footnote — it's our foundation. We operate with radical transparency, unwavering integrity, and a genuine commitment to serving well. We answer to more than a bottom line — and that makes us a different kind of digital agency.
The Team
Meet the people behind your results
A lean, purposeful team of human strategists, creative specialists, and AI-powered operators — working together to deliver SMART digital ecosystems for South African service businesses.
Co-Founder & Digital Architect
Yvette Pretorius
Yvette is the strategic mind and creative voice behind CMA. With a background spanning accounting, business coaching, content creation, and digital strategy, she designs SMART digital ecosystems that simplify marketing and generate consistent recurring revenue for South African service businesses.
Co-Founder & Technical Systems Developer
Eugene Pretorius
Eugene is the technical architect who builds what Yvette designs. From GHL configuration and CRM setup to automation workflows and system integrations, Eugene ensures every digital ecosystem we deliver is built to perform — and built to last.
Content Editor
Claricia van Jaarsveld
Claricia ensures every word that leaves CMA is clear, compelling, and on-brand — from website copy and email sequences to blog content and social captions.
Operations Manager
Arthur AI
Arthur manages our internal workflows, client onboarding sequences, task routing, and operational systems — 24/7, without a coffee break.
Dev Manager
Zeus
Zeus oversees technical delivery — build checklists, QA processes, system integrations, and deployment workflows so every project ships on time and on spec.
Content Creator
Hermes
Hermes powers our content engine — producing blog posts, social captions, email copy, and ad creative at scale so every CMA client has a consistent, authoritative voice.
Client Results
What our clients say about working with us
"Working with Yvette and Eugene is like having a full digital marketing team in your corner — except they actually understand your business. Honest, strategic, and the results speak for themselves."
"I appreciated that CMA leads with faith and integrity — not hype. That's rare in the South African digital marketing space. They under-promised and massively over-delivered. I recommend them to every entrepreneur I know."
"What sets CMA apart is that they think in systems, not tasks. They didn't just build me a website — they mapped my entire client journey. For the first time, my digital marketing actually makes sense."
Questions About Us
Getting to know CMA better
Honest answers to the questions we get asked most about who we are, how we work, and what makes us different from every other digital marketing agency in South Africa.
Book a Free Strategy SessionIs CMA really a family business?
Yes — CMA is co-founded and run by Yvette and Eugene Pretorius. Yvette leads strategy, copy, and content while Eugene handles all technical implementation. We're supported by a small team of trusted collaborators and AI-powered staff who help us deliver at scale without losing the personal touch that defines who we are.
What does 'faith-driven' mean for a digital agency?
It means our values aren't negotiable. We operate with integrity, radical transparency, and a genuine commitment to serving our clients well — not because it looks good on a website, but because it's the right thing to do. Our faith shapes how we treat people, how we price our services, and how we respond when things don't go to plan.
You use AI staff — what does that actually mean?
Arthur AI, Zeus, and Hermes are AI-powered team members who handle operations, development management, and content creation respectively. Every output is reviewed by Yvette or Eugene before it reaches a client. We're transparent about this because we believe AI is a powerful tool — not a replacement for human judgement and accountability.
How long has CMA been operating?
Our entrepreneurial journey started in 2006 — nearly two decades of building businesses, serving clients, and developing the systems thinking that now underpins everything CMA does. We bring real-world South African business experience to every digital project we take on.
Do you only work with Christian business owners?
Not at all. While our faith shapes who we are, we work with any South African service business owner who values integrity, transparency, and genuine partnership. What we do ask is that clients share our commitment to ethical business — because that's the foundation of every relationship we build.
Let's build something that actually matters.
Book your free 45-minute SMART Strategy Session. We'll audit your current digital footprint, identify your biggest opportunities, and map out exactly what your South African service business needs to grow — no obligation, no jargon, no pressure.
Book Your Free Strategy SessionFree · No obligation · 45 minutes · South Africa-based team