View every interaction, note, message, and appointment in one place — from first enquiry to closed deal.

Visualise your sales process using drag-and-drop pipelines that reflect how you actually work — not a generic system.

Send emails, SMS, or task reminders automatically based on pipeline stage or lead behaviour.

Convert contacts into clients with booking links, calendar sync, and appointment tracking.

See your hottest leads first and update deal statuses in seconds — with no spreadsheets required.

Every lead from your forms, landing pages, or emails flows directly into the CRM — ready to be nurtured.

Team Collaboration
Tools
Assign leads, track activities, and collaborate with your team in real time — no missed handoffs.

You can add additional Users for specific access to specific leads, clients and conversations.

Craft custom forms in minutes without any tech hassle. Capture leads, and gather feedback effortlessly. Create drag-and-drop forms and surveys that make it easy for clients to fill out.

Connects with the TOOLS you're already using












Coaches
Booking calls and managing client pipelines
Consultants
Who want to simplify client onboarding and follow-up
Small Business Owners
Looking to close more sales with less manual work
Ready to grow your business?
Old CRM Systems
Our CMART CRM & Pipelines

"Everything in one place"
“I used to lose track of leads all the time. Now I can see my entire pipeline in one place — and my follow-up rate has doubled.”
Lerator M., Business Consultant, Cape Town


"Like a Virtual Assistant"
“This CRM is the brain of my business. Everything — calls, deals, reminders — it’s all there. It’s like having a virtual assistant!”
Jason R., Financial Consultant, Pretoria


"Highly recommend this"
"I did not realise what a gamechanger this tool could be, it literally changed the way I create my content..."
Lizzi, Graphic Designer, Cape Town


Conversations AI and Workflows AI to handle both sides:
Client Communications: Conversations AI manages your Facebook messages, Instagram DMs, SMS, WhatsApp, and emails from one integrated inbox — nurturing and replying to leads 24/7, even when you're away.
Internal Tasks: Workflows AI automates your backend operations — sending appointment reminders, requesting Google reviews, following up with forms, and triggering actions based on client behavior.
Think of it as having AI employees who handle the conversation AND the paperwork.
Marketing AI integrates directly into your workflows to automate your marketing touchpoints:
Smart Follow-ups: Workflows trigger personalized email/SMS sequences based on where leads are in your pipeline
Behavioral Triggers: Send targeted messages when someone opens an email, clicks a link, or abandons a booking
Content Creation: The Content AI feature generates scroll-stopping copy and visuals for your campaigns — directly usable within your workflows
Lead Nurturing: Automatically move leads through your funnel with timed, relevant communications without manual intervention
The workflow builder essentially becomes your 24/7 marketing department.
Yes, full customization.
You control the triggers and logic:
Custom Triggers: Set workflows to fire on specific actions — form submissions, booking confirmations, payment received, tag applied, stage changed in your pipeline
Timing Control: Delay actions by minutes, hours, or days; schedule sequences; set business hours-only execution
Conditional Logic: Branch workflows based on lead behavior, custom fields, or tags — different paths for different scenarios
Multi-channel Actions: Trigger emails, SMS, internal notifications, task assignments, or webhook calls to other tools
The workflow builder gives you point-and-click customization without needing to code.
Yes — that's exactly what it's designed for.
The benefit: Instead of paying for 5+ subscriptions and duct-taping them together, you run everything from one dashboard with data that actually talks to each other.
Your email list knows when someone booked a call. Your CRM knows when an invoice was paid. Your workflows know to stop sending marketing emails to someone who just became a client.
That said: If you love a specific tool and it works, CMART integrates with leading software via unlimited business integrations.
You're not forced to migrate everything on day one. Many clients start with one feature (like replacing their booking tool) and gradually consolidate as they see the value.

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